Even without colour, a photograph can move from black through soft grays to white. Those values give shapes dimension and set the overall feeling.
From shadow to highlight
Tone describes the light and dark values of a picture and the feeling their arrangement creates. A range of values can give a flat image depth and form. A mostly bright frame feels different from one dominated by shadow, even before you identify the subject.
BlackMidtonesWhite
Tonal contrast is the difference between nearby light and dark values. It works in colour and black-and-white photographs. Deep shadow can be expressive; preserve the detail that your story needs.
The photograph's overall tone is dark. Within it, the light on the face and the bright background at one corner form distinct local areas. The eye sits between those values and becomes a natural point of attention.
Study the values
Squint until the face becomes a light shape. Where does it separate from the dark?
Find a middle gray on the cheek or neck. It carries form between the brightest and darkest areas.
Imagine lifting every shadow. Would the portrait gain information or lose its concentration?
The whole image and a single area
GLOBAL
Read the overall tone
Step back and look at the whole frame. Is it mostly bright, dark, muted, warm or cool? This broad impression can set the mood before the viewer studies any one object.
LOCAL
Read a particular area
A bright face can stand within a dark global tone. Compare its values with the immediate surroundings, then ask whether another bright patch competes with it.
ZONES
Plan what detail to keep
Ansel Adams' Zone System is a way of planning black-and-white tones, from deep black through grays to bright white. The useful field habit is to decide which shadows and highlights should retain texture, then expose and process accordingly. A histogram can help you check clipping.
The book also uses warm, cool, bright and dull to describe tonal feeling. These words are suggestive, not fixed emotional meanings.
Field exercise: shape a tonal mood
Photograph one subject near a window or another steady light source. Keep the camera position similar.
Broad range. Include readable shadow, midtone and highlight detail.
Dark overall. Let the background fall darker while keeping the subject's important form visible.
Bright overall. Place the subject against a pale background and protect detail in the lightest area.
Bring back: three frames, preferably viewed in black and white. For each, mark the deepest black, a useful middle tone and the brightest meaningful highlight.
Review your frames
What is the overall tone before you inspect details?
Which local area separates most strongly from its surroundings?
Do the shadows and highlights keep the details you need?
Did a change in tone alter the feeling without changing the subject?